I think it is fair to say that, for many businesses, 2011 has not been the best of years.

The recession has been long and hard.  The recovery stills seems as distant and intangible as it did three years ago.  In fact, the experts are saying that likelihood of a ‘double dip’ has increased and may well start when the fall-out from a slow Christmas hit the economy.

However, what is certain is that just as every boom is followed by a recession, and every recession is followed by a boom.  In fact, it is widely predicted that the situation will begin to ease by the autumn, and 2012 will close on a better note than this year.  Speculation, I agree, but one thing I can guarantee is that whatever you are doing now will have to change.  To quote Anthony Robbins:

If you do what you’ve always done, you’ll get what you’ve always gotten!

I don’t know about you, but I want to get something different out of 2012 so I’m going to embrace change.  So, with 2012 rapidly approaching, I have some questions:

  • Are you fit enough to ride out the second dip?
  • Are you ready for the recovery that will follow?
  • What are you going to do differently?

I guess for many of you, the answer depends on what is happening, or going to happen, in the world around us.

Well, here at ACF Associates we run a Business Bootcamp Program to help answer those questions.  It  starts with a diagnostic phase – “The Five Questions” – and follows into three modules – the “Three Cs of Business”.  Of the five questions, one of them asks the business owner/manager to complete a PEST analysis.

PEST Analysis Diagram

A PEST analysis is a great tool for understanding the bigger picture of our Political, Economic, Social and Technological environment.  As a result, a business can ensure that what it is doing is aligned with the changes that are affecting world around it. By taking advantage of change – rather than keeping our heads in the sand – we are all much more likely to be successful and can minimise the risks of being overtaken by events beyond our control.  Resulting in less stress and more success

In the past, a lot of SME owners and managers have said that such an analysis was a waste of time.  Something fit only for students and big business.  Well, times have changed.  Just take a look around at the dramatic changes that are happening around us and the benefits of understanding your environment will soon become clear.

These dark nights are a great time to do that strategic thinking you’ve always put off in the past.  With the Business Bootcamp Program you get a simple to understand, very effective, modular transformation program that encourages understanding and participation.  The vital benefits being:

  • You know where you are
  • You know where you are going
  • You know what results to expect

So, if you want to know more about the Business Bootcamp Program, or download the pdf information sheet, then simply click here to visit the dedicated product page.