Cash-flow and profitability is a demanding treadmill for everyone, but cash is going to be stretched even further as we grow out of the recession.
Although profitability is important to success, a lack of cash will kill a business faster. But even if you survive the cash squeeze from, what is the exit plan as this is where the real profit lies? You need to generate healthy cash-flow, but also want to create a profitable exit route.
The solution you want is an effective three-point-plan to
(1) understand how business valuations, exits and succession really work
(2) get, manage and keep cash in the business
(3) master the levers that control the operational margins
With this is place you’ll maximise the real profit that is made in business, prevent the real business killer, and know that the business functions are delivering a viable strategy